Digital Strategies
Brand Strategy
Determining the direction for a brand is critical. The brand strategy encompasses its position in the marketplace, goals, definition of customers, and overall personality.
Branding Positioning
The focus of a brand is its positioning. A brand center is based on who’s the type of customers you are serving, what motivates them, and the unique value proposition compared with the competition.
Market Research
Knowledge of your market is power. If you’re new to space, looking to grow, or simply asking what you could be doing differently to meet your goals, getting insights into your customers, market opportunities, or the competition can help your endeavors.
Customer Analysis
Understanding who your customers are — or should be — is critical in finding the right ones for your business. What excites and motivates them? Who else in the marketplace are they comparing your brand to? What keeps them up at night? Identifying and creating accurate buyer personas will open opportunities as the business grows.
Customer Mapping
Every touchpoint you have with a customer is an opportunity for real engagement or a potential misstep. Mapping each interaction together into a holistic customer journey will shine a light on where a business is succeeding and where the critical areas of improvement are.
Digital Landscape Analysis
The competitive analysis only goes so far. Looking broadly at the digital landscape takes into account who else you should be looking at beyond your direct competition so that you’re reaching for the right goals given your customers’ attention.
Technology Stack
When planning out the digital strategies, you must consider your roadmap for the technologies/applications and automation that will be the foundation of your online business operations. This includes plugins, CRMs, OMSs, and ERPs software that will help to optimize your daily business functions. We work with you to narrow down based on industry trends and identify the best technologies that will benefit you and your business as it scales.