Are your Facebook Ads unsuccessful? If so, you can consider making the following necessary tweaks to restructure your FB marketing strategy.
Quick fact; 62% of Small business owners using Facebook Ads say they fail and miss their target. But there are over 2.2billon active users every day, and Facebook has the most significant reach of any social media channel.
Hold up! But that does not mean your business has to fail when it comes to Facebook Ads.
We are going to start with some basics!
Understanding the most effective way to create a Facebook Ad, you must first genuinely grasp the structure that makes up a Facebook Ad.
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The above image shows the breakdown of a FB Ad; it starts with a creative CAMPAIGN; next, you identify your AD SET, and that’s a complete AD. One reason most FB Ads fail is due to the fact they’re only running 1-3 Ad sets. You can have one or two campaigns and an endless amount of AD Sets running as needed. Now, this is where you pay to play the game because each AD Set means more money spent. The businesses that are seeing the most significant increase in engagement with their FB Ads run up to 30 AD Sets per Campaign.
I suggest if you have a budget of less than $1500 each month for your marketing efforts, you should try running a minimum of 6-10 Ad Sets per Campaign. You can do this every quarter. It will give you the flexibility to test and adjust your Ads. Along with, giving you time to track and truly pin-pointed your core audience.
We are cooking now! Understanding the basics of how an FB Ad works, you are closer to seeing your desired success. Since we broke down the structure, I cannot leave you without adding a few more useful insights.
Your Next Steps Should Be Developing Retargeting Campaigns.
The power of Facebook is that it allows a business the opportunity to engage with billions of people each day. You should be tracking your Ads to identify who’s your audience. If your not, it’s like shooting a gun in a dark room and hoping you hit your target. And you waste time and money. We all know that leads to the frustrations of using Facebook Paid Ads.
Also, tracking your Ads provides you valuable insights for your retargeting campaigns. You should be using Facebook Pixel tracking as a tool for building your FB audience.
When you enable the Facebook Pixel for tracking your ads engagement to build campaigns around the data provided, it will improve your retargeting efforts.
Creating Engaging Campaign by Doing Competitor Facebook AD Research.
Lastly, I want to provide you with a cool resource that will assist you with coming up with ideas for FB campaigns.
PowerADSpy.com allows you to review what FB Ads are running on Facebook broken down by industry. It does cost, but it’s worth the money for beginners using FB to market their business.
Okay, hopefully, this has empowered you to jumpstart your business marketing efforts. If you like it, share it and spread the knowledge!